When we discuss consulting with our clients, we always face the same kind of issue when analyzing their consulting spend. Nobody is using the same taxonomy, even in the same firm.
In the same way, do you ever find yourself browsing through a consulting website and wonder: “What do they concretely do? What problems do they solve? And what are they actually good at?”
The good news, if we can refer to it this way, is that you are not alone. For companies whose goal is to help others to define their value proposition, sharpen their strategy and optimize their marketing budgets, many consulting firms are quite slow to embrace the internet and even more social media.
So to facilitate your future browsing experience, we give you, in this chapter, an overview of the key features that characterize the DNA of a consulting firm.
To get this practical guide, visit our resources section.